10 Ways your Real Estate Agent is letting you down

Selling or buying a property is a significant financial decision that requires the expertise and guidance of a competent real estate agent. While most agents are dedicated professionals, there are still common mistakes they can make that may hinder your real estate experience. Recently I’ve been fortunate enough to deal with a number of real estate agents in a different region, and to tell the truth it was a really interesting experience. We discovered some great agents, and some who did not do their vendors justice.  In light of this, I thought it might be helpful to put together 10 areas where your agent might be letting you down. This will hopefully help you navigate the process more effectively and avoid potential pitfalls along the way.

1. Lack of Local Market Knowledge:

A successful agent should have extensive knowledge of the local market. If your agent seems unaware of recent sales and trends in your area, it may indicate a lack of expertise. This could impact your ability to achieve the best possible outcome.

2. Poor Communication Skills by Real Estate Agent:

Open and transparent communication is vital between clients and their agents. If your agent is unresponsive, fails to provide updates, or does not promptly address your concerns, it can lead to frustration and misunderstandings. A good agent should keep you informed and be readily available to answer your questions.

3. Inadequate Marketing Strategies:

Efficient marketing is essential when selling a property. If your agent’s marketing efforts are lackluster or do not reach the appropriate target audience, your property may not receive the exposure it deserves. Ensure your agent has a solid marketing plan encompassing both traditional and digital channels to maximise your property’s visibility.

4. Unrealistic Pricing Advice given by Real Estate Agent:

One of the most critical aspects of selling a property is setting the right price. If your agent is suggesting an unrealistic asking price, either too high or too low, it can significantly impact buyer interest and the final sale price. A skilled agent should provide you with a comprehensive comparative market analysis and guide you towards a realistic pricing strategy.

5. Limited Negotiation Skills:

Being an effective negotiator is a crucial skill for a real estate agent. If your agent seems hesitant, lacks confidence, or fails to negotiate the best terms on your behalf, it may cost you money and compromise your interests. Your agent should possess strong negotiation skills to ensure you get the best possible deal.

6. Insufficient Availability:

Selling or buying a property requires prompt action and availability from your agent. If your agent frequently cancels appointments, reschedules meetings, or is generally difficult to reach, it can hinder the progress of your real estate transaction. Choose an agent who prioritises your needs and is dedicated to supporting you throughout the process.

7. Limited Network and Resources:

An experienced agent should have a wide network of professionals, including lenders, appraisers, contractors, and inspectors, to facilitate a smooth transaction. If your agent is unable to recommend reliable vendors or connect you with necessary resources, it can complicate the process and delay your closing.

8. Failing to Understand Client Needs:

Every client has unique requirements and goals when buying or selling a property. If your agent overlooks or dismisses your specific needs, it can result in dissatisfaction and a lack of trust. A good agent should listen attentively, understand your priorities, and tailor their approach accordingly.

9. Neglecting to Educate and Empower Clients:

A knowledgeable real estate agent should empower their clients by providing them with relevant information and guidance. If your agent fails to educate you about the process, market conditions, or legal implications, it can leave you feeling uninformed and vulnerable. Look for an agent who takes the time to educate and guide you throughout your real estate journey.

10. Lack of Professionalism and Integrity:

Lastly, professionalism and integrity are vital traits for any real estate agent. If your agent demonstrates unethical behavior, lacks transparency, or engages in questionable practices, it may be time to consider finding a more reputable professional. Always choose an agent who upholds the highest ethical standards and puts your interests first.

Selecting a competent real estate agent is crucial when buying or selling a property.  A reliable agent will prioritise your interests, communicate effectively, and employ effective strategies to help you achieve your goals successfully.

At Realty Road we listen, and can help you every step of the way. If you’re buying, selling or building we’d love to help. Contact us for a free appraisal or obligation free chat.